SEG Automotive

Booth number H017

SEG Automotive is a leading manufacturer of starter motors, alternators and 48V/electrification components. In the aftermarket we provide the same high OE quality to our customers.

About us

SEG Automotive is closely linked to the history of the automobile. Emerged from the BOSCH Starter Motors & Generators division in January 2018, the company stands for more than a century of innovations in its product sector: from the invention of the starter motor and generator to Start/Stop and mild hybridization.

SEG Automotive makes a significant contribution to climate protection by reducing emissions across powertrain technologies: Fueled by its passion for innovation, the global supplier is driving the transition towards more efficient combustion engines, 48V hybrids and electrification. SEG Automotive offers the same OE quality also to automotive aftermarket customers.

Almost all automotive OEMs worldwide rely on SEG Automotive’s global production network, which delivers high-performance, durable and competitive products with uniform quality standards. This global strength has its foundation in a cross-cultural team of around 6,000 employees in 14 countries in the world’s most important automotive markets.

SEG Automotive
Lotterbergstr. 30
70499 Stuttgart

Phone: +49 172 3508636

SEG Automotive Products (China) Co. Ltd.
No. 50, Section 2, East Renmin Rd., China (Hunan) Pilot Free Trade Zone
410129 Changsha
P.R. China


Products & Services

SEG Automotive aftermarket products in original equipment manufacturer quality

As a global automotive supplier for starter motors, electrification components and alternators, we offer our portfolio in identical quality in the aftermarket. With more than 100 years of experience, we stand for the highest levels of customer orientation, reliability and quality – worldwide. Our product portfolio covers the worldwide requirements of our customers – from entry-level segment to premium solutions, for passenger cars and for commercial vehicles.

Starter Motors
Reliable start at desert or arctic temperatures, in Start/Stop mode at high speeds or with frequent re-starts for delivery vehicles: our starter motors for passenger car and commercial vehicle satisfy even the toughest demands.

SEG Automotive offers a broad range of high efficiency generators for any power requirements, which keep the vehicle’s electrical system stable despite a growing number of electrical consumers and contribute to reaching CO2 targets.

Boost Recuperation Machine(BRM)

Fuel saving and CO2 emission reduction up to 15%
Comfortable start-stop and start-stop coasting by
silent and reliable hybrid-like start.
Improved drivability by mechanical boost up to 10 kw
High electric power enables new power systems.

Further reading

Starters of commercial vehicles_HXF95-L

Two-stage smooth ring gear engagement
Long-life brushes and conical relay contacts
Thermal switch optional

Customer benefits:
Economical, B10 lifetime: on-highway: 800,000km; off-highway: 14,000h
Excellent cold cranking performance
Robust design:
Resistant against misuse
Protected against dust, sticky pinion and water-ingress
Reduced space requirements

Starter Motors C6x

Optimized weight, length and diameter up to 20%
Optimized for voltage drop reduction, and for
start-stop applications
Scalable life-time of 30,000 to 330,000 starting cycles

Customer benefits:
Smaller and lighter than previous R-starter
Only one starter packaging for conventional and start-stop
Optimized electrical design for less voltage drop
Single starter motor release for global engine platforms

Click here if you notice an image that violates copyright or privacy rights.

Get in contact

We only use functionally necessary cookies and the web analysis tool Matomo in order to optimally design and continuously improve our website for you. By continuing to use our website, you agree to this. Further information and an objection possibility can be found here: Data protection